GEORGE STARLING

My name is Yury Shpak (George Starling), I’m a Professional Product Manager and living in Lisbon.

My name is Yury Shpak (George Starling), I’m a Professional Product Manager and living in Lisbon.

With over 20 years of experience in the digital domain, I am a passionate and innovative product leader who thrives on creating engaging and impactful web applications and platforms in MarTech, FinTech domains. I specialize in transforming business processes in startups and large enterprises using AI-driven automation. My expertise spans:

✅ Scalable Product Growth – Driving customer acquisition, optimizing conversion funnels, and implementing data-driven product strategies.
✅ FinTech & MarTech Innovation – Building AI-enhanced solutions that streamline operations, boost efficiency, and accelerate revenue growth.
✅ AI-Powered Process Transformation – Automating and optimizing workflows for content creation, code development & testing, marketing funnels, and end-to-end sales processes, including CRM automation.

Recent Successes:
E100 (2018 – 2024): Led digital transformation, scaling the online client base 4.5x and increasing annual digital revenue to €5M by automating sales and marketing processes.
Yolllo Ventures (2024 – Present): Built AI-enhanced product workflows, including Web3 marketing automation and sales funnel optimization, driving user acquisition and business scalability.

Core Competencies:
🚀 AI & Automation for Business Transformation
📈 Growth Hacking & Customer Acquisition
🔍 Data-Driven Product & Process Optimization
⚡ Agile Leadership & Team Scaling
🏦 FinTech & MarTech Innovation
🤖 AI-Driven Sales & CRM Automation

I’m passionate about reshaping business processes with AI to unlock efficiency, scalability, and growth. Let’s connect and innovate together! 🚀

With over 20 years of experience in the digital domain, I am a passionate and innovative product leader who thrives on creating engaging and impactful web applications and platforms in MarTech, FinTech domains. I specialize in transforming business processes in startups and large enterprises using AI-driven automation. My expertise spans:

✅ Scalable Product Growth – Driving customer acquisition, optimizing conversion funnels, and implementing data-driven product strategies.
✅ FinTech & MarTech Innovation – Building AI-enhanced solutions that streamline operations, boost efficiency, and accelerate revenue growth.
✅ AI-Powered Process Transformation – Automating and optimizing workflows for content creation, code development & testing, marketing funnels, and end-to-end sales processes, including CRM automation.

Recent Successes:
E100 (2018 – 2024): Led digital transformation, scaling the online client base 4.5x and increasing annual digital revenue to €5M by automating sales and marketing processes.
Yolllo Ventures (2024 – Present): Built AI-enhanced product workflows, including Web3 marketing automation and sales funnel optimization, driving user acquisition and business scalability.

Core Competencies:
🚀 AI & Automation for Business Transformation
📈 Growth Hacking & Customer Acquisition
🔍 Data-Driven Product & Process Optimization
⚡ Agile Leadership & Team Scaling
🏦 FinTech & MarTech Innovation
🤖 AI-Driven Sales & CRM Automation

I’m passionate about reshaping business processes with AI to unlock efficiency, scalability, and growth. Let’s connect and innovate together! 🚀

© George Strling 2025